Technology evolves, and some things become a thing of the past, but a video game console never goes out of style, does it? For video game lovers, GameStop is a must-visit; every day, they have a greater variety of consoles, video games, and electronic equipment in the United States.
They have adapted to the growing and evolving technology, including payment methods. Is Apple Pay part of this change? GameStop is originally from the United States but operates in Canada, Australia, New Zealand, and Europe.
A higher market positioning generates more responsibility since the usual shopper will want more security, efficiency, and convenience. That’s where new payment methods become a key to customer satisfaction and loyalty and attract new customers.
Does GameStop Take Apple Pay?
Apple Pay is one of the many changes GameStop has gone through. Following the popularity of Apple Pay in the U.S., Jason Cochran, GameStop’s senior vice president of U.S. stores, commented, “Delivering a positive and memorable customer experience is our top priority. Incorporating the latest in mobile technology, such as Apple Pay, into our stores is another way for us to offer customers options to help simplify their shopping.”
This way, the video game store’s customers have a simpler option to purchase the latest games or consoles that GameStop’s catalog provides. Jason Cochran explained that the decision is related to shoppers’ benefits, “We are very pleased to make it easier and more convenient for our customers to shop at GameStop.”
Apple Pay is available at more than 4,200 GameStop stores, making mobile payments quick and easy.
Deciding on Apple Pay, the best decision
Incorporating Apple Pay in GameStop stores provides the customer with multiple benefits. GameStop loses nothing by implementing it; the worst that can happen is that the customer decides on another payment method, which is not bad. Instead, the list of benefits is much longer than the list of risks.
Ease and convenience
The main benefit is the reason why GameStop decided to implement the payment method, and that is because Apple Pay works and efficiently.
In addition, the customer can leave personal items conveniently at home since there is no need to deliver any personal or bank documentation; simply put, you can forget the cards at home because you only need the Apple device.
Apple Pay has a digital wallet through which all transactions are made online and in physical stores.
Apple Pay has no limits at the time of payment
Traditional payment methods, such as debit or credit cards, have a maximum limit on the point of sale, usually, $200 per transaction, which inconveniences shoppers because, on many occasions, a console can cost more than the maximum limit per transaction. You would have to swipe it several times and pay the point-of-sale fee for each transaction.
With Apple Pay, there is no limit on the amount, meaning you will have effectively purchased with just one transaction.
Free of taxes and extra fees
Traditional payment methods normally generate a percentage of taxes or extra fees for the use of the point of sale. However, using Apple Pay, shoppers are fee-free. All transactions will add no additional charges and will be effective instantly.
No internet or mobile data is required
Mobile banking works by logging into the bank virtually to make use of the bank’s funds. However, Apple Pay is not a banking transaction but a payment system. This means that it is not necessary to log in to any bank. Therefore, it is not required to use the internet or mobile data.
It is possible to make transactions with a cell phone in airplane mode because Apple Pay technology sends and receives data independently.
Transaction privacy
Let’s start by saying that the user is the only individual capable of accessing financial information in Apple Pay; neither Apple nor any establishment or person to whom a transaction is made can access it.
Suppose a user loses their phone or iWatch. In that case, they are assured that other people will not be able to use their Apple Pay because there is no password security; the only verification methods are facial and fingerprint verification. Because of this, third parties cannot make any transaction in your name, making it invulnerable to cyberattacks.
Another privacy advantage is that, by not presenting a physical card, there will be no exchange of banking or personal information, which adds to customer security.
Market competition
Over the years, more businesses have accepted contactless payment methods than those who prefer traditional methods. That is why it is important not to fall behind in market competition.
By implementing the Apple Pay system, any company is positioned ahead. Let’s remember that, nowadays, positioning is important for customer reviews and recommendations.
Reference
- “GameStop now accepting Apple Pay.” News GameStop, https://news.gamestop.com/news-releases/news-release-details/gamestop-now-accepting-apple-pay-stores#:~:text=Apple%20Pay%20offers%20a%20simple,experience%20is%20our%20top%20priority.