The new song for the advertising campaign of the renowned nationwide insurance and financial services company is sung by HER, the famous R&B singer. Her smooth style has been part of “On Your Side Soundtracks.”
The singer was grateful and surprised to be part of the project, a commercial illustrating the many ways Nationwide offers protection to its customers. She has been able to follow in the footsteps of the artists in charge of singing the song in previous commercials.
Nationwide’s interesting campaign
Nationwide has been recognized for its commercials where the slogan “Nationwide is on your side” has been the protagonist. Great artists have had the honor of being the main singers of the commercial.
Some of the most recognized have been Rachel Platten, Tori Kelly, Leslie Odom, Jr., Brad Paisley, and Jill Scott. According to Nationwide marketing director Ramon Jones, HER has been chosen as the official singer because of her energy and enthusiasm for the new production.
The idea of having someone young will allow them to reach out to a new audience, plus she is talented for being a Grammy and Oscar winner. It’s a way to keep their current customers interested and get the younger audience’s attention.
The company’s marketing director also pointed out that the singer’s presence will bring feeling to their commercials, and she could become one of the best brand ambassadors.
Why do so many people prefer Nationwide insurance?
Beyond being associated with renowned artists, it is a company with a long history in the insurance sector. They have different plans and services with which they seek to maintain maximum protection for all their clients.
Their insurances are beneficial to protect your family, your future, or your business; their familiar commercials have managed to remind everyone that they have insurance they can trust.
It has more than nine decades of offering insurance, it started as an automobile insurer, and today they have many coverages available to customers. Having been in the market for so long, it has gained customers’ trust because of the strength it demonstrates.
One of many people’s fears is to invest their money in insurance, and that tomorrow it will stop working; this is not a visible risk with Nationwide insurance.
An insurance company with many offers
When you let yourself be charmed by the Nationwide insurance commercial and enter their website to learn about their services, you will notice the number of offers available in their insurance policies. According to the state you are in, you will be able to get different offers.
You can contact one of their agents through the online site to get the best quotes. You can find their auto insurance, general coverage insurance, commercial property, and excess and surplus insurance offers.
Nationwide is much more than insurance
Another element that you will discover when you learn about Nationwide’s services is that it not only has insurance to offer its customers. It also allows you to make investments through exchange-traded funds, annuities, mutual funds, and even retirement plans.
Its benefits extend to offering you efficient tools to buy a home, plan your retirement, budget effectively, get travel advice, etc.
In conclusion, it is a company with excellent services and an exceptional marketing team at a national level. The presence of the singer HER has made new clients visualize the company’s options and contact her to acquire new services.