DoorDash has released a new report on trends in online ordering for alcoholic beverages and restaurants. The report analyses changes in customer preferences and practices for ordering food and drinks through apps and delivery platforms over the past year.
It illustrates how consumers’ tastes and preferences have evolved in ordering their favorite cuisine online for delivery directly to their homes, making travel unnecessary. As per recent statistics, a significant number of people in the United States prefer delivery or pickup services for ordering food.
DoorDash, a popular food delivery platform, experienced an impressive 18% growth in same-store ordering, with delivery and pickup orders increasing by 18% and 12%, respectively. A survey revealed that over one-third of American consumers now order food at home more frequently than the previous year.
While home cooking has become more popular, restaurants can still cement ties with their communities by offering meal kits and produce packages or organizing cooking classes.
According to DoorDash’s data, fries, burgers, tacos, salad, and pizza were the top five most ordered foods in 2022. Consumers prefer using food delivery platforms like DoorDash to initiate their food search journey, with 34% utilizing these online apps.
So what’s DoorDash Impact all about? Here’s a quick look.
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More DoorDash statistics
During the first quarter of 2023, nearly half of the respondents, or 48%, tried ordering from a new restaurant, displaying a willingness to explore new local establishments. Customers prioritize menu selection and pricing when trying out a new eatery.
The latest reports from DoorDash have revealed some interesting trends in online food ordering. With convenience being a crucial factor, the study shows that more customers are opting for healthier food options like salads and tacos, now among the most popular choices for online delivery.
Interestingly, hard seltzers and ready-to-drink cocktails are also becoming consumer favorites, with vodka, tequila, and craft beers still ranking high among online alcohol purchases.
According to a DoorDash report, convenience is a significant driving force behind app use, particularly regarding alcohol orders. The low fees associated with online ordering and delivery are also the most critical factor for consumers when deciding on a restaurant delivery method.
Menu pricing and selection are also crucial factors in determining which restaurant customers choose for grocery store delivery. The report shows that restaurant delivery is mainly during lunch and dinner, but recent trends indicate an increase in early breakfast and late-night orders. The most popular days for customers to purchase alcohol are Fridays and Saturdays.
Third-party apps such as DoorDash are essential for finding new restaurants and menu items. Supporting local eateries is also vital to patrons, who tend to prefer those with only one or a few locations. With convenience being a high priority for consumers, this DoorDash restaurant delivery service offers sellers opportunities to boost profits and reach a more excellent clientele.
A result based on professional studies
DoorDash conducted two comprehensive reports to gain insight into online ordering trends. The first report, the “2024 Alcohol Online Ordering Trends Report”, was based on a survey conducted between November 30 and December 6, 2022. The survey reached 500 U.S. residents who had used an on-demand delivery service to order alcohol online in the past six months. DoorDash commissioned the study to understand consumer behaviors and preferences related to online alcohol ranking better.
The second report, the “2024 Restaurant Online Ordering Trends”, was conducted by Dynata on behalf of DoorDash between April 19 and April 28, 2024. The survey reached a diverse group of 1,525 Americans, including individuals of various ages, professions, and income levels. The goal was to analyze trends in online restaurant ordering and gain insight into how consumers prefer to interact with online ordering platforms, including canceling a DoorDash order.
Both reports were conducted using rigorous methodologies to ensure data accuracy and reliability. The insights gained from these reports can help the takeout delivery platform and other industry players make informed decisions to improve the online ordering experience for customers.
Most requested Restaurants in DoorDash 2024
DoorDash’s data shows that certain menu items were significantly more popular than others for delivery orders in 2024. Chicken sandwiches were at the top of the list, which saw tremendous growth this year. Chick-fil-A and Popeyes were among the restaurants that delivered the most of these sandwiches.
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Pizza also maintained its status as a delivery favorite because of its portability and variety of toppings. Large chains like Domino’s, Pizza Hut, and local pizzerias received many pizza orders through the food delivery service app. Tacos from Mexican restaurants were also an increasingly common delivery item for customers in 2024.
Rounding out the top five were burgers and fried chicken, appealing options known for their affordability and familiarity when delivered. Americans continued to rely on DoorDash in 2024 for convenient comfort foods like chicken, pizza, and tacos to satisfy their cravings. These dishes continued to be in vogue this year.