DoorDash recently marked its 10th anniversary by announcing many new features and upgrades. The company has introduced several new offerings for its restaurant partners, including personalized growth recommendations, customer loyalty programs, and resources to help them enhance their first-party channels. These initiatives aim to give restaurant owners more tools and resources to help them grow their businesses more effectively.
The international delivery company‘s remarkable and sustained expansion can be primarily attributed to its growth strategy, characterized by geographical diversification and the continuous development of innovative products and services. This ambitious vision and its unwavering execution have firmly established DoorDash as a global delivery juggernaut and laid a robust foundation for its forthcoming endeavors.
Furthermore, the ever-expanding network of restaurants partnering with DoorDash augments the company’s success as many individuals turn to the app for prompt access to various culinary delights.
Merchant Portal Updates
For the delivery platform, merchants using POS-integrated systems, updating their menu is a separate process that requires specific steps. However, non-POS-integrated users can now easily update their menu with the new Menu Editor tool in the Merchant Portal. This tool allows users to add new items, edit categories, and options, turn off items that are no longer in stock, and update modifier settings.
Moreover, users with manager or administrator access can now edit Common menus. This means that if they have multiple locations, they can make changes to the menu across all of their locations quickly and easily.
The food delivery platform introduces recommendations from analyzing thousands of DoorDash partner locations and valuable operator feedback. These recommendations cover a spectrum of ways to increase in-store sales, including operational improvements, menu optimization strategies, and the integration of innovative products such as DashPass and Sponsored Listings.
In addition, the app created by Tony Xu is launching an innovative rewards feature designed to strengthen the bond between restaurant partners and their loyal customers. Loyal customers can now earn dollar rewards on their next purchase. This will help build lasting relationships with their favorite restaurants.
DoorDash is also enhancing its Storefront, the online ordering channel that allows restaurants to extend brick-and-mortar footprints. Notable features include advanced customization options, such as font and color choices in line with the restaurant’s brand identity. According to the official website of the delivery mobile app, restaurants that have implemented the DoorDash Storefront have seen a remarkable 26% increase in sales.
The company has also introduced new ways to earn money for delivery drivers, known as Dashers. These changes are designed to provide better support and incentives for Dashers who work hard to ensure customers receive their deliveries quickly and efficiently.
In addition to these enhancements, DoorDash has also unveiled upgrades to its Dasher Platform and consumer-facing application. Among the notable features added to the app are the ability to tip after checkout and in-app location sharing.
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DoorDash Marketplace Changes
Item Reviews, synchronized with the DoorDash Marketplace, provide customers with valuable information about the most popular items on the menu. The fast food delivery service now offers smart buttons to streamline the ordering process further. These buttons make it easier to place orders across multiple websites.
- Add new items, modifiers, and options to your menu
- Permanently remove items from the menu
- Sort and organize categories, articles, and modifiers
- Change modifier preferences
- Temporarily disable items from appearing
- Edit category, article, modifier, and option (set price, description, and name)
On the consumer front, DoorDash is signaling its ambition to become a global marketplace for local commerce by expanding its horizons beyond DoorDash deliveries. The company has introduced dedicated grocery and retail sections within its app, allowing users to shop for various products and items.
These new sections are part of DoorDash’s broader strategy to create a one-stop shop for all local commerce needs, positioning the company as a critical player in the rapidly growing e-commerce market.