The evolution of technology is imminent, and this is notorious with the development of new forms of payment provided by different multinational companies that allow their users to keep their money in virtual wallets. A clear example of the aforementioned is Apple Pay, with Apple Wallet, as well as Google Pay.
More and more companies are choosing to implement this payment technology since it provides greater convenience, speed, and ease to the buyer when paying for their products or services.
What is HEB?
HEB is one of Texas’s largest and oldest supermarket chains, with branches in Central America and Mexico. It was opened in 1905, and as it continues to develop, it has added different products to its list, from groceries, cold cuts, meats, fish, and organic products, to bakeries and delicatessens.
Recently, HEB began to reduce their energy consumption by 10% thanks to their use of natural light to help the environment in addition to saving money.
What benefits do I get with HEB?
HEB has always been very committed to customer service, offering the best products on the market and, in addition, different forms of payment and discounts, such as membership clubs or its famous loyalty cards, which are given to customers who frequent its stores.
With HEB’s cards, customers can access promotions and offers on selected products. In addition, HEB has mini-markets referred to as “Central Market“, where you can find only organic items and some basic food products.
Does HEB accept Apple Pay?
Although HEB is one of the most important supermarket chains in the south, and its motto is to always provide the best customer service, this would not be entirely true since HEB does not accept Apple Pay. This has created (and continues to create) annoyance among shoppers who voice their complaints over social media.
People are still waiting for the store to announce the option of purchasing through Apple Pay. Still, we haven’t even heard a hint of it since, from the beginning, they have not shown interest in incorporating this virtual payment method alongside the existing ones.
These customers demonstrate their dissatisfaction with HEB for not accepting Apple Pay via Twitter, as we can see below.
Why does HEB not accept Apple Pay?
Though there are several reasons why HEB does not accept Apple Pay, it’s likely that the main one is that they have not yet incorporated the contactless payment option in all their branches, a decision that affects iOS users.
Also, it is said that HEB does not want to pay for the additional fees that Apple Pay charges for each transaction made in the market. Also, while it is one of the most widely used virtual payment methods in the country, it is not yet fully established, and not all Apple users have a virtual wallet.
HEB could be waiting for more people to complain about the lack of implementation of these digital platforms, which means there will be more demand from users. Thus, they can evaluate the option of adding Apple Pay as a payment method. However, HEB already has its own virtual payment platform.
What is HEB Go, and how does it work?
HEB Go is a virtual platform that gives customers access to great benefits, such as discount coupons and gift cards, and saves and redeems shopping lists in the cart so that their next purchase is easier to make.
The most important thing implemented in this application is the online payment method, which was extremely useful during the pandemic. People can log in to HEB Go and make their purchases. They will only have to add the products they need to the cart and pay virtually, without contact or long waiting lines at the branches, since a delivery person will bring your order to their door.
Another advantage of this application is that it is completely free for Apple users, although it is important to clarify that they will not be able to pay with Apple Pay.
How do I pay with HEB Go?
Using HEB Go is simple and fast. After downloading the app on your smartphone, you need to create an HEB account. You will need to input your personal information, address, email address, phone number, and preferred payment methods (debit or credit card, among others).
Once you have completed your profile with the requested information, you can start browsing the aisles and filling your cart. If you have coupons, you should print them before going to the checkout and show them to the cashier.
After you finish and go to the cashier to pay with HEB Go, you must follow these steps:
- Locate the QR code and scan it.
- Scan the items you have in your cart.
- Provide the card you intend to pay with.
- Confirm the purchase with your signature or PIN.
- You are done! You can now pay for your purchase.
What are HEB’s payment methods?
While HEB does not take Apple Pay, there are other ways you can pay at the store both physically and online. The payment methods that HEB accepts are:
- Cash.
- Any debit card.
- Visa.
- Mastercard.
- American Express.
- Discover.
- HEB Gift Cards.
- WIC (in some places).
- EBT Cards.
As you can see, HEB does not accept any payments with virtual wallets, such as PayPal, Samsung Pay, Google Pay, or Apple Pay. This is because they have not yet implemented these digital payment platforms for their products.
Is it possible to shop online at HEB?
One of the most common ways to buy goods, especially since 2020 with the onset of the pandemic, is through online shopping. HEB offers its customers the option of Curbside Pickup for shoppers to order their products.
Once you have finished shopping, go directly to the HEB branch to pick up the order by car. This method has increased in popularity with the pandemic because it helps avoid contact with other people, a priority in times of quarantine.
What is Curbside Pickup, and how does it work?
If you want to shop online but prefer to pick up your order at the store, feel free to use Curbside Pickup. To request this type of delivery, follow these steps:
- Download the HEB app on your mobile device.
- Log in (or sign up if you don’t have an account).
- Go to the “Curbside” section at the top of the menu on the right side of the screen.
- Tap on “choose pickup location”.
- Enter your zip code.
- You will automatically see the HEB stores closest to you. Choose one.
- Enter the date and time you wish to pick up your order.
- Add products to the cart.
- Enter your contact information and payment method.
- Tap on “Checkout”.
- When the agreed date and time come around, go to the HEB parking lot.
- Send a text message to the number 99147 with your car’s location number.
- An employee will come with a shopping cart to deliver your purchases as quickly as possible.
References:
- “Does H-E-B Accept Apple Pay? (2022 Facts) – Algrim.Co.” Patrick Algrim | Career Advice and Job Help – Algrim.Co, https://www.algrim.co/3415-does-heb-accept-apple-pay.
- “Does HEB Take Apple Pay in 2022? Here’s What You Need To Know!” The Stock Dork Stock Ideas, Penny Stocks, Product Reviews, 25 Aug. 2022, https://www.thestockdork.com/does-heb-take-apple-pay/.
- “H‑E‑B Curbside Pickup and Home Delivery.” H-E-B,https://www.heb.com/static-page/heb-curbside-delivery.